✔️ This is a one-off cost, unlike most marketing activities which rely on repeat subscriptions by customers.
✔️ Stand out on, and enhance your, Google search results and share with the world.
✔️Bring your business to life with a 360 ° Virtual Tour. Let your customers walk around, explore, and interact with your business like never before.
✔️Attract new online customers. Potential customers are all around you on their mobiles, with Google places they get directions straight to your business.
✔️Over 80% of all consumers looking for LOCAL services, products or information start their investigation using the Google search engine.
Local Listing Optimization
- Relevance refers to how well a local listing matches what someone is searching for. Adding complete and detailed business information can help Google better understand your business and match your listing to relevant searches.
- Just like it sounds–how far is each potential search result from the location term used in a search? If a user doesn’t specify a location in their search. Google will calculate distance based on what’s known about their location.
- Prominence refers to how well-known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking. For example, famous museums, landmark hotels, or well-known store brands that are familiar to many people are also likely to be prominent in local search results.
- Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization
Stats & Figure –
The Local 3-Pack appears in the #1 spot 93% of the time when a local search is performed – and 46% of all searches on Google are of this nature. This means that businesses that are optimized for a Google local with the help of 360 ° Virtual Tour have a better chance of ranking at the top of the search results page, almost every single time. In other words, this is a major advantage for small businesses. According to ThinkWithGoogle–
Why 360 virtual tour?
50% of consumers who conduct a local search on their smartphone visit a store within a day and 18% of those searches lead to a purchase within a day. More importantly , search queries with “near me” in the query have increased 34x since 2011 with the vast majority coming from mobile as a result Most people do not go beyond the Google’s first page when searching online, and in a local inquiry, this first page gets on the 3-Pack. 78% of these local-mobile searches result in offline purchases, which means that every local search query in your area can bring in new customers and revenue via an interactive 360 ° Virtual Tour.
In a Moz case study, they analyzed where users were clicking when they arrived at their local search results. The research found that:
☛* 44% of people clicked in the Local Pack
☛ * 8% chose to load “more local results”
☛* 29% clicked on the organic listings
☛* 19% clicked on the paid results